Event Design 101: How to Design Impactful Events Event Smart

event design

Moreover, it shapes how people perceive and pay attention to the space. Think of layout as a way to make the most of the space, guiding participants’ movement and creating a balanced and harmonious vibe in the event area. The right lighting can also enhance the visual details, focusing on key elements and creating an inviting space for guests. The correct event space will consider the different types of spaces necessary to support the event. That could include large banquet rooms, small meeting rooms, exercise rooms, kitchens, and intimate cocktail lounges, that all serve specific purposes.

'We design events to create opportunities that create interactions'

Celebrated in publications such as Vanity Fair and People Magazine, Event Eleven epitomizes a blend of innovation and flawless execution for events that resonate. Event Design Collective team members are located around the world. Uncover your teams’ entrepreneurial potential with our globally-trusted methodology and engaging platform. In-the-moment feedback almost always gives you more authentic, more granular, and ultimately more helpful feedback about the content of your event, as well as the execution of your event. You can pose surveys and introduce moments for feedback that clue you into the overall effectiveness of an event. Depending on the size and nature of the event, you should also plan programs that allow for authentic and fun interactions.

Track Event Labor Costs With Timesheets & Real-Time Dashboards

Or a sit-down gala fundraiser with a silent auction and live entertainment. Or a big wedding with a ceremony seating area, sit-down dining area and dance floor spread across multiple rooms. While this does depend on the type of event you have, there is nothing that incurs the wrath of attendees quite like running out of coffee, or worse, not having coffee. If you’re planning a conference, a workshop, talk, or anything that has a number of speakers on the agenda – make sure to keep the coffee coming.

The Key to Event Inclusivity: Experience Design

Our team converts your vision into realistic element, that takes your event to the next level. If you want a few more event planning guidelines, we also have this guide to using your event planning checklist effectively! This guide includes details on timelines and best practices for event follow up.

event design

When you’re onsite, it’s incredibly likely that you’ll forget to sleep. Without it, you’ll be off your game and less able to adapt to whatever situations throw themselves your way. Events can impact the top line and bottom line of an organization. Similar to expenses, it’s important to know how to measure the different types of benefits. Treat your invites like targeted e-marketing campaigns by segmenting audiences by contact type and job role with a clear call-to-action that will resonate with them, getting more people to RSVP. Tracking ROE will give you greater insight into a singular event or across multiple events.

Free Event Plan Template

As you might expect, there are many different roles that work together to bring an event to life. Let’s take a look at some of the more common event-planning roles and define them. Most of us have some experience planning an event, be it at home, work or in our community. Led by the resourceful Craig Weida, RENDER evolved from a community-focused passion into a full-service enterprise that breathes life into spectacular, never-seen-before event experiences.

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You can also use light to emphasise and highlight key forms in your design. Conferences like MozCon aim to educate marketers on the latest in SEO, mobile, and other types of digital advertising. The event solidifies the brand’s status as an expert in digital marketing while also boosting sales of their SEO tools and software.

event design

Breaking Down the Five Stages of Events

When planning the layout of your space, think about the route you want guests to take. It’s about getting the balance right between positive (furnished) and negative (unfurnished) space, so your event never feels overcrowded. Event design is so much more than making your space look nice, though — it’s an art.

Event Management Planning Process

They’ll get the information they need and you’ll make sure that each decision is being made by only the most relevant parties. This main attraction will form the center of all your other event concept ideas, tricks, and strategies. Once this is in place you’ve done more than half of the hard work needed to pull off an awesome event concept.

The industry continues to thrive, and attendees show a strong appetite for engaging in real and virtual worlds. Because of this, events need to find new ways to stand out and be different; thus, the design of events becomes critical. Mystery and intrigue is one big overarching theme in 2019’s event concept trends so it makes sense why this type of experience would be in such high demand. The bonus benefit to hosting a surprise pop-up is the fact that it can be added on to any event you already have in the works, no matter how last minute. And while you won’t be able to market what the surprise is exactly, you can let attendees know that when and where that special mini event will take place. Now, it’s time to dive head first into some of the latest/greatest event concept trends and ideas you can use to make your next project a huge success.

An event for the LGBT community and its allies isn't new here. But Alice Moren of Kootasca Community Action said there has been a shift from a group that organizes LGBTQ community events to Itasca Pride, which also takes on justice-seeking and advocacy work. Audience members shared personal stories of people in positions of authority not supporting young queer people, accounts of being purposefully misgendered, and pride flags stolen from yards. Luka Pearson, 23, is relatively new to Grand Rapids, having moved to Minnesota to work for the Department of Natural Resources, and found an immediate connection with other members of the Grand Rapids LGBT community. Pearson took photographs during the meeting as Starling spoke.

But as the world continues to face turbulence during the evolving COVID-19 situation, those in-person events are jeopardized. Digital events might seem far less engaging — and less useful — based on the digital technologies commonly used before the pandemic began. For instance, if your event is the National Conference for Dogs, you could create a hashtag such as #NCDwoof2019. Once you’ve set the date and have your budget outlined, you can start booking any external staff (such as caterers) you need right away. Even better, figure out what happens if you meet, exceed, or miss your goal! At what point do you get to do something more exciting next time?

The event planning template below is a rough guide to give you somewhere to start. It doesn’t cover everything – one guide never could – but it will give you the basics. The venue you choose and the decor you furnish it with have the power to bring your event or brand to life. Done right, beautiful event design can change the atmosphere of a venue and give your attendees something to talk about — or share on their social media. Without the elements of event design, however, attendees may feel uninspired — or worse, unsatisfied.

It addresses all the components of an event such as the start and end dates, budget, venue, marketing, attendees and more. The scope and complexity of the event plan vary depending on the size of the event, but the fundamental challenges remain the same. With over two decades of expertise, Two Tree Events orchestrates memorable experiences that resonate long after the last guest departs. “In addition to creating an event name, tagline, and logo, create a hashtag for all your marketing materials and for attendees to use when talking about your event on social media.

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